Last edited by Melkis
Monday, May 18, 2020 | History

1 edition of Marketing consumer services found in the catalog.

Marketing consumer services

Marketing consumer services

new insights

  • 214 Want to read
  • 36 Currently reading

Published by Marketing Science Institute in Cambridge, Mass .
Written in English

    Subjects:
  • Marketing,
  • Consumers

  • Edition Notes

    Bibliography: p. 29-30

    Statementby Pierre Eiglier ... [et al.]
    ContributionsEiglier, Pierre
    The Physical Object
    Pagination128 p. :
    Number of Pages128
    ID Numbers
    Open LibraryOL14531045M

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      2. Hug Your Haters by Jay Baer. One of Business Magazine’s top three business books of , “Hug Your Haters” is a hilarious and relevant twist on the traditional customer service : Steve Olenski. Services Marketing by Lovelock is one of the best books in which everything is explained in a lucid way with examples and is suitable for students studying basics of services marketing as it is.


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